Construct, do not decorate.
A kitchen's economics are not a back-office matter. They are part of the craft. Carta is a construction tool, not a dashboard.
Carta · F&B Operations Studio
The studio
for the considered kitchen.
Recipes, cost control, menu engineering, compliance. Measured, considered, complete — in one editorial workspace.
TGK Ek-10 / Ek-13 compliant
KVKK · VUK · HACCP
Offline-capable
Usage
A clear path from signup to export.
Carta is one workspace. Most teams move through the same sequence.
-
Open your workspace
Sign in with a magic link. Name your first property; recipes, cost, and menus stay scoped to that workspace.
-
Recipes meet the ledger
Define dishes and drinks with allergens and nutrition. Map ingredients to moving-average costs and yield.
-
Price and engineer
Refresh list prices in one grid. Watch food cost %, margin, and suggested price. Classify each dish on the engineering matrix.
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Export and snap costs
Send tables to Excel or print cards. Capture a cost snapshot when finance or audit needs a frozen view.
Section 01 — Method
Four principles, quietly held.
Simplicity is power.
Six instruments. One workspace. One mental model. No bloat. No vanity charts. Every screen earns its place.
Negative space produces meaning.
The page breathes. The numbers breathe. The chef breathes. Reduction is more valuable than addition.
Discipline over decoration.
Material honesty. Considered balance. Every metric answers a question a real cost controller, chef, or F&B manager actually asks.
Section 02 — Index
Six instruments. One studio.
01 — Recipe
The builder.
kcal, macros, allergens, diet tags per serving. Food and drinks. Codex-compliant.
Atwater compute
14 allergen categories
Vegan · Halal · GF tags
02 — Cost
The ledger.
SAP Moving Average Price ingest. Map. Audit. Target GP. VAT-aware. Q-factor.
SAP / Excel / CSV
Yield-corrected
VUK retention reference
03 — Pricing
The workspace.
Edit menu prices in place. Watch food cost %, margin, and suggested price update live.
Per-dish FC%
Target band 22–35%
Bulk apply
04 — Engineering
The matrix.
Smith-Kasavana 1982. Stars · Plowhorses · Puzzles · Dogs.
Pavesic 70% threshold
Contribution margin
Action plan per quadrant
05 — Variance
The audit.
Snapshot every upload. Top movers, anomalies, drop list.
12 snapshots retained
Anomaly flag |Δ| > 20%
Audit log
06 — Surface
The output.
Bilingual EN/TR. Excel import, PDF/PNG export. Offline-capable.
EN · TR
Excel · PDF · PNG
Print-friendly
Section 03 — Plans
Considered pricing.
Start free with one property. Upgrade when you need multi-property analytics and team workspaces.
Free
₺0
For evaluation
For chefs and single kitchens.
- 1 property
- 20 recipes
- Single user
- Local-only (no sync)
Pro
₺5.500
/mo · property
For hotel groups and chains.
- Up to 5 properties
- Unlimited users
- SAP integration
- Menu engineering
- Priority support
Enterprise
Custom
By discussion
Multi-brand, multi-region.
- 5+ properties
- SSO · Audit log
- Custom training
- SLA & onboarding
Section 04 — Begin
Begin, when you are ready.
A magic link in your inbox. No password to remember. Your first workspace before your coffee.
Begin →